One of the biggest social media engines, Instagram, in an attempt to abate the TikTok fever, launched a 15-second video-sharing feature by the name of Instagram Reels. The feature was released on August 5th, 2020, across 50 countries.
The newly-released feature was bashed by many critics as a "copycat." However, within months of release, Instagram Reels was the talk of the town.
Despite it being a blatant competitor to the Chinese social-networking app, Reels gained massive positive response worldwide. Instagram users can now create bite-sized videos to connect and engage with their followers and audiences.
But weren't the Instagram stories or IGTV serving a similar purpose earlier?
Not really. It is important to know the basic difference between each. The most obvious is the time-stamp – stories expire after 24 hours, whereas every video uploaded on Reels gets saved to a dedicated section on your profile, like the IGTV videos.
Additionally, there are better editing options, speed controls, and you can also post your reels to your feed or stories. What's more, any original audio included will be attributed to you as well as available for other users to create new reels out of it!
While Reels are an exciting add-on to the overarching Instagram ecosystem, are they worth it? Can Reels help your brands grow in the chaotic noise of social media?
The answer to that lies in the fact that big brands like Sephora, Walmart, and Beardbrand have already begun using Reels as an added marketing strategy. Videos remain the primary choice for companies as sales lead magnets, and business-owners find Reels a refreshing platform to experiment while maintaining their presence on TikTok.
Nobody would want all their eggs in one basket, which is why Instagram Reels foresee a bright future ahead.
As we mentioned at the start, the new feature by Instagram was met with criticism by a lot of people who termed it as a carbon copy of Tik Tok.
However, Robby Stein, Instagram's product director, says the two are different services while giving credit to TikTok for pioneering short form videos.
The primary difference between TikTok and Reels is that the latter allows an individual to send the videos within Instagram to their friends. Everything is a part of Instagram. This particular feature lacks in Tik Tok.
Furthermore, Stein says that since it's inception, the main purpose of Instagram has been "to create easy-to-use technology for whoever wants to make a video". Therefore, reels is an attempt to fulfil it's vison and not something created out of nowhere.
Moreover, if we look at the history of Instagram, it has always been successful in executing the ideas of the competitors in a much better manner.
Point in case is when Instagram first released stories in 2016, which was deemed as a Snapchat clone. However, a year later, Instagram stories had far more users than Snapchat. The success of stories could be another reason why Instagram decided to launch reels.
If you were wondering how to use the Instagram reels, it's quite simple. Wrapped up as short steps, here we go:
The above were few tips on how-to use Instagram Reels. Below we share 5 secrets we bet you didn't know.
Apply these tips the next time you use a reel and you can be sure to send your followers reeling with impact!
Place text in the middle of your screen and not anywhere at the top or bottom. Adding captions, text, stickers, and drawing on your reel is always a good way to capture interest and help your audience understand what's happening in the clip. You can use all the features as you did in Instagram Stories, except for the interactive sticker, to your reel.
And unlike Stories, where text/captions are visible at any corner, your reel will open with buttons for viewers and the text would overlap. Place it at the center or slightly below so that your insert is readily readable if you post your reel to your Feed as well.
If you know how to use Instagram reels, you would know it requires impeccable editing and applying effects to stand it out amongst the crowd. While TikTok is an inclusive platform just for video-sharing, Instagram comprises of multiple other features that may diminish the impact your reels can create. Plus, some of the editing options are pretty cumbersome!
So, if you want your recordings to be a product of the best possible craft, use the app InShot along with Reels. It is a video-editing app with amazing options and features to edit, trim, and uplift your videos that can certainly leave your audience reeling!
With InShot, you can additionally add sound effects, music features, the ability to record voiceovers, and stickers to your reels to amp up your video-creation game.
You might learn this tip over time but it's better to know all do's and don'ts so none of your clips can go to waste. You have to reapply effects to all the clips in your recording that you have added to the first clip, including captions, sound effects, or audio. Unfortunately, this stuff isn't automated.
Plus, you should add a cover image to your video that would act as the thumbnail. At the final screen where you add a caption and share it with your followers, there is an option of "thumbnail" which you can select to upload a cover image.
It could be of yourself, or a frame from the reel – whichever you choose, make sure you add one because it appeals to the audience twofold. Plus, it fits in better with your feed!
If you're wondering what's the point of adding this tip to the list, you might as well know that you can't go back and edit your reel or your cover image once you've shared it with your Feed! This leads us to our next tip:
Instagram reels are not like your stories that would go away after a day or the IGTV videos that are long-form and without the editing options. Short video-snippets as Reels have come to bring a change to the Instagram world and is a powerful marketing tool for influencers and brands.
It would be a bummer if you posted your reel and are unable to edit a spelling mistake you overlooked. So, as you plan out your YouTube videos, write scripts, breathe, and record; you should do the same for Reels.
You only have 15-seconds (which is the shortest) to grab your audience and convey your point. Therefore, only a power-packed performance of art can create the perfect reels on your Instagram page.
Still, we all make mistakes and we would want to go back and edit them. Unfortunately, unlike Instagram posts, Reels do not support editing of clips or the videos once shared.
To avoid making a blunder, press on the "Save as Draft" option when you're on the last screen, instead of publishing it. That way, you can go back, skim through the edits, and rectify any possible glitches.
There is no point in creating reels if people can't see it on their explorer's page. Use trending hashtags in your option, the way you use it in your Feed's posts, to make it go up in the search ranks and maximize your reach.
Hashtags are now the popular way to bump up videos, posts, pictures, and tweets amongst the sea of social media postings.
Another strategy to expand your reach and drive organic traffic is to share it to your feed and story simultaneously. However, users learn the twist in sharing the harder way. Once the user is on the last page where sharing options are given, there is little to choose from.
There is an option for sharing to the grid which is the Instagram feed, or there is a second option to share it with the stories. Now, if you tap on the Stories, the Reel will go up to the story section and disappear after 24 hours, as is the usual case. That means, it would not get saved to the dedicated Reels section on your profile.
Therefore, a good approach is to select the grid option when posting it the first time. Once it appears on your feed, tap on the 'aeroplane' icon to share it directly to your story afterwards. This way, your reel will appear at both places!
You might be wondering what is the need of using reels on PC when one can conveniently make them using mobile phones?
Yes, you can make a reel on your smartphone, but what if you want to edit it before sharing with your followers?
This is where using it on your PC helps. Also, the big screen will help you closely watch the reel with a bird eye view and figure out any potential mistakes in it.
In order to use Instagram reels on PC without downloading it, you need the help of a third party app. While there are dozens of such applications available in the market, Wondershare MirrorGo (iOS) is an good choice due to its user friendly interface.
We have outlined in detail the steps for using MirrorGo. Check this article (hyperlink the 3 ways to mirror Iphone article) and scroll down straight to Solution 2.
Instagram Reels has already made waves in a short span. This quick success might be attributed to the fact that Instagram already had a solid user base of over 1 billion before launching Instagram Reels. On the other hand, TikTok with all its viral videos has only around 500 billion users.
Whatever might be the reason for success, Instagram Reel comes with a lot of exciting features that are worth trying at least once.
Whether you are an organization looking for creative ways to market your products or services or a celebrity aiming to enhance your fan following, Instagram Reels has something for you.