My iPhone Keeps Showing the Apple Logo and Turning Off – What Can I Do?

Common Causes of iPhone Showing the Apple Logo and Turning Off

When an iPhone keeps showing the Apple logo and turning off, any of the following issues might be the cause:

• Software glitches or bugs
• iOS upgrade failure during a reboot or firmware installation
• Jailbreaking your phone
• Expired iOS beta version
• Data transfer problems when switching to a new device or restoring data from a corrupted backup
• Hardware damage like water exposure or malfunctioning parts

The good news is you can fix the problem, regardless of the cause. Here’s how.

How to Fix an iPhone Showing the Apple Logo and Turning Off

If your iPhone keeps showing the Apple logo and turning off, don’t panic—there are several effective solutions to break the loop and restore your device. The fixes below have been tested by users facing the same frustrating issue, whether caused by a software crash, failed update, or corrupted system files. These methods range from simple force restarts to advanced system repair tools, and they’re designed to help you quickly resolve the Apple logo loop without data loss.

Do a Force Restart.

Force-restarting your phone is the fastest solution, effective in case of an isolated software glitch or bug. Here’s how to do it, depending on your iPhone model:

• iPhone 6 or older: Press the Power and Home buttons simultaneously and hold them until you see the Apple logo. Your phone may be stuck on the logo, but it will disappear briefly before reappearing.
• iPhone 7 or 7 Plus: Press the Power and Volume Down buttons simultaneously and hold them until the Apple logo appears.
• iPhone 8 or newer: Press and quickly release the Volume Up button, repeat the step with its Volume Down counterpart, and press and hold the Power button until you see the Apple logo.

If force-restarting your iPhone doesn’t solve the problem, try the following fix.

Charge Your iPhone and Replace the Battery if Necessary.

When your iPhone keeps showing the Apple logo and turning off, the issue might be as simple as a drained battery. If the battery is critically low, the device may not have enough power to complete the boot process, causing it to shut down repeatedly. Before trying any advanced fixes, plug your iPhone into a certified charger and let it charge uninterrupted for at least 30–60 minutes. This allows the battery to accumulate enough power to attempt a full reboot.

If nothing happens, something else might be the issue, or the battery has reached the end of its life. Check if you need a replacement with an Apple-authorized service provider.

Use iTunes to Restore Your Phone.

If your iPhone keeps showing the Apple logo and won’t boot, restoring the device via iTunes is a common solution. However, this method will erase all data on your phone. If you’ve previously backed up your device to iCloud or iTunes, you can safely proceed and restore your data afterward.

Here’s how to use iTunes to close the Apple logo loop (if you haven’t synced your phone with iTunes):

• Step 1: Connect your iPhone to your PC or Mac with a USB cable.
• Step 2: Follow your iPhone model’s steps for doing a force restart but hold the button(s) until you see the Connect to iTunes

• Step 3: Launch iTunes on your computer.
• Step 4: Clicking Updatemight fix the problem (it won’t compromise data). If it persists, repeat the steps above and click Restore (it involves data loss).

• Step 5: Click Restoreto confirm your choice.

If you’ve already synced your iPhone with iTunes before the Apple logo boot (or you don’t see the dialog box with the Update and Restore options), take these steps:

• Step 1: Connect your iPhone to your computer and launch iTunes.
• Step 2: Click the phone icon, select your iPhone, and hit Restore iPhone > Restore.

Remember to turn off the Find My feature on your iPhone before restoring it with iTunes.

Restore the Device Using the DFU Mode.

If your iPhone keeps showing the Apple logo and won’t boot up, DFU (Device Firmware Update) mode can help resolve deep firmware issues. This advanced recovery method reloads both the firmware and iOS, making it ideal for severe system failures. If data preservation is important, consider using a third-party iOS repair tool that can fix the Apple logo loop without deleting personal files.

Here’s how to restore your iPhone in the DFU mode:

• Step 1: Connect your iPhone to your Mac or PC and launch iTunes.
• Step 2: Enter the DFU mode by following the steps for your iPhone model:
  • iPhone 6 or older: Follow the steps to force-restart your phone. Hold the buttons for ten seconds before releasing only the Power Release the Home button after another ten seconds until iTunes detects your phone in recovery mode.

• iPhone 7 or 7 Plus: Follow the steps to force-restart your phone. After ten seconds, release only the Power button, holding the Volume Down button for another ten seconds until you see the iTunes message.
• iPhone 8 or newer: Follow the steps to force-restart your phone. Once the screen goes black, press Volume Down without releasing the Power Release only the Power button after five seconds and hold Volume Down for approximately ten more – until you see the iTunes message.

• Step 3: Click OK > Restore iPhone.
• Step 4: Once iTunes restores your phone, follow the steps for force-restarting it to exit the DFU mode.

Entering the DFU mode on newer devices is challenging and will only work if the necessary buttons are functional. The following fix might be the best, primarily since it preserves data.

Repair Your Software.

If your iPhone keeps showing the Apple logo and you want to fix it without losing data, Wondershare Dr.Fone - System Repair (iOS) is a top-rated solution. Unlike iTunes, Dr.Fone can repair system errors while keeping all your data safe. This powerful tool helps resolve boot loops, Apple logo freezes, and even failed system updates. You can also use it to upgrade or downgrade iOS without jailbreaking and install the latest iOS beta version—no technical skills required.

Here’s how to repair your iOS with Wondershare Dr.Fone:

• Step 1: Download and install Wondershare Dr.Fone on your PC or Mac.
• Step 2: Connect your iPhone to the computer, launch the program, and go to Toolbox > System Repair.

• Step 3: Choose your device type and select iOS Repair.

• Step 4: Click Standard Repairto avoid data loss.

• Step 5: Follow the on-screen instructions to put your phone in recovery mode, download the desired firmware version, and click Repair Now.

• Step 6: Once the software installs the latest iOS firmware, click Done.

The Advanced mode works the same, except it performs a deep scan to fix complex problems and return your phone to factory settings, deleting all data.

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Go to a Nearby Apple Store to Check for Hardware Issues.

If none of these fixes bear fruit, something else might be at play – probably a hardware issue. The solutions above work for software problems, so visit your local Apple Store to check for hardware malfunctions.

Apple technicians will run diagnostics to uncover the problem and recommend proper steps, like repairing your device, replacing the battery, or getting a newer iPhone model – if it’s more cost-effective.

Conclusion

Panicking might be your first reaction when your iPhone keeps showing the Apple logo and turning off. However, that’s no cause for alarm because you can quickly fix the problem.

Whether a force restart does the trick or the issue requires another method, such as repairing the iOS with a tool like Wondershare Dr.Fone, you can quickly close the Apple logo loop and get your phone up and running.

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