5 Best WhatsApp Marketing Software

James Davis

Nov 10, 2023 • Filed to: Manage Social Apps • Proven solutions

Many marketers are under the impression that the primary purpose of advertising is getting attention and standing out among others. That’s why the majority of promotions we often encounter revolve around singing the product’s praises. However, there is more to it. Any form of advertising must always center on establishing a deep connection with potential customers. Why so? The simple answer is that this approach attracts more lucrative results and yields long-term benefits for the business.

In this regard, we can all agree that WhatsApp marketing works wonders. Yes. WhatsApp is no longer just an internet messaging tool. It is also now a great advertising platform that fosters fruitful conversations between consumers and business owners. Do you want to test the waters and try it on your enterprise? Well, the first thing you need to do is choose the best WhatsApp marketing software that caters to your needs. Don’t worry. There are many options out there to choose from.

In this article, we will discuss the highlights and characteristics of the best software for WhatsApp marketing. We will also list some of them for your reference. Continue reading below to learn more.

Part 1. Everything You Should Know About WhatsApp Marketing Software

whatsapp marketing

There’s no doubt that WhatsApp is among the most famous social media today, alongside Facebook and TikTok. It is used primarily as a communication platform that allows us to send and receive messages online. Due to its unwavering popularity, it takes no time for marketers to see the marketing potential of this social networking tool. That’s why it’s unsurprising that WhatsApp is now deemed a potent advertising vehicle that converts leads and drives sales.

WhatsApp Business Platform is the marketing arm of WhatsApp. It’s generally an Application Programming Interface (API) that offers advanced advertising and business administration tools. However, API is just a bare programming protocol that connects two different software. That means you first need to integrate this API into a suitable WhatsApp marketing software to access its features. From there, you can easily create marketing messages and distribute them to your contact list.

Apart from technical support, WhatsApp marketing software also offers other range of benefits. Check them out from the list below.

It allows business owners to personalize marketing messages based on brand identity.

One way to establish your brand identity is through marketing. Thus, it’s important that your promotional materials and marketing messages are aligned with your company goals and business intention. Don’t worry. The WhatsApp marketing software can help you craft personalized advertisements with little to no effort.

It helps business owners to engage and communicate with their target market.

As previously mentioned, connecting with customers is the heart of marketing. That’s why sending promotional messages to your target group of consumers really makes a positive difference. You can quickly set up such campaigns using the WhatsApp marketing software.

It improves the geographic reach of your business.

You’re all probably aware of WhatsApp’s extensive reach. Thus, taking it to the advantage of your business is indeed a wise move. The software for WhatsApp marketing is equipped with numerous tools that can help you achieve these goals. Just explore them and make use of the amazing features that come with it.

Part 2. Characteristics of an Ideal WhatsApp Marketing Software

When it comes to software for WhatsApp marketing, you will not run out of choices. There are many options you can explore and test out. However, don’t forget that you should still choose the best one that perfectly suits your preferences as a business owner. Listed below are some characteristics of a great WhatsApp marketing software that you should definitely watch out for.

Integration with WhatsApp Business API is effortless.

The very first thing you should consider is the integration of the WhatsApp marketing software with the API. It must not cause unwanted problems and become a pain in your neck. If your selected WhatsApp marketing software offers quick and simple integration with WhatsApp business, you definitely make the right choice.

The WhatsApp marketing software is easy to navigate.

The last thing we all want is delay and hassle. Hence, it’s best to choose WhatsApp marketing software with an intuitive interface and convenient toolbars. That’s definitely the key to a successful WhatsApp marketing campaign.

The WhatsApp marketing software provides analytics tools.

Whenever you’re running a promotional campaign, it’s important to review the analytics and gain insights from the results. Why is it important? Simply because it will tell you how to move forward. Therefore, make sure that your selected WhatsApp marketing software offers the analytics tools you need.

The WhatsApp marketing software doesn’t cost a fortune.

Many WhatsApp marketing software offer advanced features that usually come with a price. There’s nothing wrong with that. However, make sure that you’re going to choose the WhatsApp marketing software that doesn’t cost beyond your budget. Be practical to get the best results afterward.

Part 3. Top 5 Best WhatsApp Marketing Software

It’s fair to say that all WhatsApp marketing software out there will surely be of great help to your business. However, keep in mind that each of them has something special to offer. That’s why it’s important to explore all the available options before making up your mind. To get you started, below is the list of the top 5 WhatsApp marketing software you should check out.


whatsapp marketing software webengage

WebEngage is a popular campaign automation tool for SMS, email, and social media marketing. It offers numerous features that can help you set up online promotions quickly and easily. WebEngage supports WhatsApp. Hence, you can choose it as your WhatsApp marketing software to implement your advertisements.

Core Features

  • It offers customizable marketing message templates.
  • It provides analytics reports and valuable insights from the campaign results.
  • It offers a wide range of personalization options for marketing campaigns.
  • It allows users to include multimedia files in the content.


whatsapp marketing software brevo

Brevo is one of the renowned WhatsApp marketing software in the advertising industry. It offers a wide range of tools that help you create and implement WhatsApp marketing campaigns conveniently. No technical skills are required. All you need to do is just set up the API and start working on your project.

Core Features

  • It’s easy to integrate with WhatsApp Business API.
  • It allows you to build a contact list and manage them efficiently.
  • It offers options to create Quick Buttons and other interactive content.
  • It supports more than 100 hundred languages in case you wish to go global.
  • It offers diverse marketing message templates you can use and personalize.
  • You can mix your WhatsApp marketing campaign with other advertising channels available on the platform.


whatsapp marketing software twilio

Third on the list is Twilio. It’s a well-known customer engagement platform that supports API for SMS, email, and WhatsApp marketing. Twilio offers several features that make it easy to build and implement cross-media campaigns on the platform. Many marketers prefer to use it as WhatsApp marketing software because it doesn’t require a paid plan to get started.

Core Features

  • It lets you send and receive messages.
  • You’re given the option to make an advanced marketing campaign and schedule its implementation at a later date.
  • It provides easy-to-use toolbars for the customization of marketing messages.
  • It offers analytics reports to help you track the progress of the campaign.
  • It allows you to manage customer data using the Twilio Segment.


whatsapp marketing software controlhippo

Another tool you can use for customer service and internet advertising is ControlHippo. It offers a well-equipped platform where you can initiate promotional campaigns and manage the process all in one place. Hence, it’s indeed a great WhatsApp marketing software that can help you boost customer engagement and improve brand visibility.

Core Features

  • It allows the incorporation of another customer relationship management tool for a more efficient workflow.
  • It provides a WhatsApp shared inbox that your team can easily access.
  • It gives your team viewing and editing access to the marketing campaign.


whatsapp marketing software messagebird

MessageBird is a great choice if you’re looking for WhatsApp marketing software with a beginner-friendly interface. Its simple navigation and intuitive toolbars allow you to develop and execute marketing campaigns effortlessly. Apart from that, MessageBird is a well-known affiliate of WhatsApp Business that makes the integration process more seamless.

Core Features

  • It allows the automation of WhatsApp messages.
  • It offers various templates that you can customize or use directly.
  • It has some AI features that can help you streamline the workflow.
  • It provides valuable insights from results and valuable analytics.


The principle of advertising is very simple. Just tell the world what your product is and explain how it can help them. That’s why it’s highly recommended to invest in marketing strategies that prioritize communication and engagement with customers. Explore the power of WhatsApp marketing. It’s one of the most effective ways to establish a fruitful connection with paying customers. Refer to the abovementioned list and choose your preferred bulk WhatsApp marketing software to get started.

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James Davis

James Davis

staff Editor

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