[Must-Read for TikTok Refugees]: How to Get More Views on RedNote (Xiaohongshu)

Part 1: Quick Start Guide: Transitioning from TikTok to RedNote

If you're new to RedNote, understanding the platform's nuances is crucial to ensuring your success. Unlike TikTok, which thrives on high-energy, fast-paced videos and viral challenges, RedNote values thoughtful storytelling, authenticity, and visually appealing content. This distinction makes adapting your content style essential when transitioning between platforms.

What are the Differences between RedNote and TikTok?

• Content Types

While TikTok caters to a global audience with fast-moving trends and entertainment-focused content, RedNote appeals to users seeking relatable, informative, and aesthetically pleasing posts. TikTok often prioritizes humor and quick engagement, while RedNote emphasizes depth, with users drawn to detailed captions, personal stories, and community-driven discussions. Additionally, Chinese users on RedNote tend to prefer a more polished, culturally resonant approach, while Western audiences on TikTok lean toward spontaneous, raw content.

• Search Habits

Unlike TikTok, which is more geared towards entertainment, users on RedNote heavily rely on the search function to access content that interests them or to solve specific problems, using it less frequently than search engines like Baidu or Google. On RedNote, you can search for various types of content and answers related to travel, beauty, education, technology, and more. It functions as a visual search engine, somewhat similar to Pinterest.

Account Basics

• Optimize Your Profile:

A great first impression matters. Choose a catchy username, upload a high-quality profile picture, and craft a bio that reflects your niche and personality. For instance, incorporating bilingual elements in your bio can attract both Chinese and international users, highlighting your cultural adaptability.

• Content Themes:

Establish a clear direction early—whether it's fashion, food, fitness, or lifestyle. Recently, the topic of TikTok refugees has been very popular on RedNote. You can post some related content about differences between the East and the West, cultural learning, and real-life experiences.

Part 2: Decoding the Algorithm: How to Get More Likes

RedNote's algorithm works differently than TikTok's, and understanding it is key to maximizing your reach. While TikTok tends to recommend content based on the time users spend watching specific videos, RedNote's mechanism leans toward content recommendations based on user searches, making captions, keywords, and hashtags crucial for visibility.

How the Algorithm Works

• Content Quality: Posts with high-resolution images and engaging titles perform significantly better.
• Engagement: Likes, saves, and comments are key signals of quality to the algorithm.
• Relevance: Using well-chosen hashtags and crafting captions with relevant keywords helps match your content to the right audience and increases its visibility in search results.

Best Practices for Boosting Engagement

• Post During Peak Hours: The peak activity times for RedNote users are from 9 AM to 3 PM, and from 5 PM to 9 PM, Beijing time.
• Post Bilingual Content: Using a translator to post bilingual content can help attract Chinese users to interact more quickly.
• Respond Quickly: Engage immediately after posting by replying to comments to enhance visibility.
• Use More Trending Hashtags: Leverage popular tags like #cat tax, #TikTok refugees, and other popular Chinese hashtags to increase discoverability.
• Keyword Enhancement: Given that Xiaohongshu's search algorithm favors content that users frequently search for, you can incorporate these keywords more extensively into your copy.
• Post Authentic Content: Publishing photos, videos, and copy related to real-life scenarios can quickly attract users who are curious about foreign cultures.

By aligning your content with RedNote's search-based recommendation system and strategically using captions and tags, you can know how to get a lot of likes.

Part 3: How to Creat High-Quality Content on RedNote

Transitioning platforms means more than simply reposting your TikTok videos. RedNote's audience appreciates thoughtful, relatable content that feels authentic and well-crafted.

How to Creat Popular Content on RedNote

• Use Storytelling Captions to Connect Emotionally: RedNote users value depth. Pair your visuals with meaningful captions that tell a story, whether it's about your journey, lessons learned, or cultural experiences. For example, share a comparison of how holidays like Chinese New Year and Thanksgiving are celebrated, drawing parallels that foster connection across cultures.
• Highlight Authenticity Over Perfection: Showcase real moments, not just the polished ones. Behind-the-scenes glimpses or unfiltered insights into your creative process can resonate deeply with RedNote's community. For example, a casual post about the challenges of adjusting to a new culture or language can spark meaningful engagement.
• Focus on Community-Building: Encourage interaction by asking thought-provoking questions or seeking feedback. For instance, pose questions that compare cultural practices, such as "What's your favorite comfort food, and how does it differ between your culture and mine?" This approach not only drives engagement but also highlights cultural diversity, appealing to RedNote's global audience.



• Upload an Attractive Cover Image: Choose a captivating cover image that immediately grabs attention and entices users to explore further into your content. It is recommended to use the Dr.Fone App - AI Photo Enhancer to create clearer and more beautiful pictures.

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How to Enhance the Quality of the Cover Image

Download the latest version of Dr.Fone app from the Apple Store or Google Play, and launch it.

01of 03Launch the AI Photo Enhancer Tool

Open the AI Tools section, which is at the bottom of the screen in a blue toolbox with "AI." And choose the AI Photo Enhancer card.

02of 03Select the Photo

After selecting the AI photo enhancer, you will be redirected to choose the photo that you would want to enhance.

03of 03Enhance and Save

With one click, the AI Photo Enhancer will get to work, fixing the blurriness, sharpening the details, and boosting the image's colors. The procedure is fast, and the outcome is quite favorable.

Part 4: Trending Topics and Creative Inspiration

Staying relevant on RedNote (Xiaohongshu) requires tapping into current trends and tailoring your content to align with what's popular. For TikTok refugees, leveraging trending topics is an excellent way to build connections and increase engagement. Here's how to stay on top of RedNote trends and maximize your creative potential.

Current RedNote Trends

• #Cattax: New users transitioning from TikTok to RedNote have adopted a unique way of introducing themselves: sharing pictures of their cats or dogs in their first post, a gesture playfully dubbed "paying the cat tax." This trend has been warmly embraced by Chinese users, fostering a sense of connection and humor. As of January 14, 2025, the hashtag #cattax has accumulated over 3,000 posts, more than 1.7 million views, and sparked over 50,000 discussions.
• #TikTokRefugee: This hashtag has seen explosive growth, with over 60,000 posts and millions of views. Creators are sharing their migration stories, platform comparisons, and tips for thriving on RedNote. Posting your personal journey can resonate with others making the transition.
• #CulturalExchange: Highlighting cultural differences and similarities has become a major draw for international users. Share traditions, lifestyle habits, or even humorous anecdotes about adapting to new norms to foster engagement and spark discussions.
• #LearnChinese: Many international creators are documenting their journey to learn Chinese, which appeals to both language learners and native speakers. This trend is a great opportunity to share educational or motivational content.
• #DailyVlogs: Chronicling everyday activities with a personal twist continues to gain traction, offering a window into your authentic life. Combine this with storytelling captions to captivate your audience.

By aligning your content with trending hashtags like #TikTokRefugee or other popular Chinese hashtags, focusing on relatable storytelling, and participating in creative challenges, you can maximize your presence on RedNote. This strategy not only builds engagement but also helps you stand out as a creator in a growing, dynamic community.

Conclusion

With TikTok being banned in the USA, transitioning to RedNote presents an exciting opportunity to reinvent your content and reach a new audience. By leveraging trending hashtags, sharing authentic stories related to cultural differences, using Dr.Fone App - AI Photo Enhancer to create high-quality visuals, and engaging authentically with your followers, you position yourself perfectly to become a standout creator. Start implementing these strategies today and watch your views and followers soar. Understanding how to get more views, grow your Xiaohongshu followers, and secure more likes is all about consistency, creativity, and utilizing the right tools to stand out.