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RedNote 101: A Beginner's Guide to Creating an Account and Unlocking Its Features

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Feb 21, 2025 • Filed to: Latest News & Tactics • Proven solutions

rednote app

Users preemptively fled the app as TikTok became increasingly likely to be banned in some areas. They migrated to another Chinese social media platform, Xiaohongshu, which means "RedNote." On Monday, Xiaohongshu, or RedNote, was the most downloaded app in Apple's U.S. App Store, even though it doesn't even have an official English name.

rednote app download volume

In this blog, we'll dive into the world of RedNote, a versatile app revolutionizing lifestyles, fashion, beauty, and more. Discover its incredible features, learn how to switch to English language settings, and get expert tips on tailoring the app to your unique habits and preferences.

Part 1. What is the RedNote App? Is RedNote Owned by TikTok?

Meet RedNote (REDnote), also known as Xiaohongshu (小红书), a revolutionary social commerce platform that combines the best of social networking and online shopping. This visually stunning app is often dubbed the "Chinese Instagram" due to its similar layout and features but with a unique twist.

rednote and tiktok

RedNote seamlessly blends travel, makeup, fashion, and shopping content into a captivating Pinterest-esque format that keeps you hooked.

RedNote is not precisely like TikTok and is not owned by TikTok. While both platforms are popular social media apps with Chinese origins, they are separate entities with distinct features and focuses. RedNote is owned by Xiaohongshu, a Chinese technology company.

Part 2. Core Features of the RedNote App

1. Content Sharing: Users can share their experiences, opinions, and reviews of various products, services, and destinations through short-form posts, images, and videos.

2. Product Reviews: RedNote(Xiaohongshu) is known for its authentic and trustworthy product reviews, which help users make informed purchasing decisions.

3. E-commerce Integration: Users can purchase products directly from the app, making it a seamless shopping experience.

4. Community Building: RedNote(Xiaohongshu) allows users to follow and interact with each other, creating a sense of community around shared interests.

5. Influencer Marketing: The app has become a go-to platform for influencers and brands to collaborate and promote products to their target audience.

6. Travel and Lifestyle Content: RedNote(Xiaohongshu) features a vast collection of travel and lifestyle content, including destination guides, hotel reviews, and restaurant recommendations.

How to Search for Content on RedNote?

Xiaohongshu's search function allows you to find specific content, products, and users on the platform. Here's how to use it:

Method 1: Using the Search Bar

  • Open RedNote(Xiaohongshu): Launch the RedNote(Xiaohongshu) on your mobile device.
  • Tap the Search Icon: Located at the top-right corner of the screen, tap the magnifying glass icon to open the search bar.
  • Enter Keywords: Type in the keywords or phrases you're looking for, such as product names, brand names, or topics (e.g., "skincare routine" or "Japan travel guide").
  • Select Search Filters: You can filter your search results by selecting options like "Users," "Posts," "Products," or "Topics" to narrow down your search.
  • Browse Results: RedNote(Xiaohongshu) will display a list of search results, including posts, users, products, and topics related to your search query.

search on rednote

Method 2: Using Hashtags

    • Open RedNote(Xiaohongshu): Launch the RedNote(Xiaohongshu) app on your mobile device.
    • Tap the Hashtag Icon: Located at the top-right corner of the screen, tap the "#" icon to open the hashtag search page.
    • Enter Hashtags: Type in relevant hashtags, such as #skincare or #travel, to find content related to your interests.
    • Browse Results: RedNote(Xiaohongshu) will display a list of posts and users who have used the hashtag you searched for.

use hashtag to search on rednote

Part 3. A Step-by-Step Guide on How to Create RedNote Account and Personal Profile?

To get started with RedNote, simply follow these easy steps to create RedNote account and download the app, and you'll be on your way to discovering all that the platform has to offer.

Step 1: Download and Install the RedNote App

download rednote

Step 2: Create a RedNote Account

    • Open the RedNote app and click on "Sign up."
    • Choose a registration method: phone number, email, or WeChat.
    • Enter your registration information and click "Next."
    • Create a password and click "Sign up."

create rednote account

Step 3: Set up Your Personal Profile

    • Click on the "Me" tab at the bottom right corner of the screen.
    • Click on "Edit Profile."
    • Add a profile picture by clicking on the camera icon.
    • Enter your nickname, bio, and other personal details.
    • Click "Save" to save your changes.

edite rednote profile

Step 4: Add Interests and Tags

    • Click on the "Me" tab at the bottom right corner of the screen.
    • Click on "Interests."
    • Select the categories that interest you (e.g. fashion, beauty, travel).
    • Add tags to help others find you (e.g. #fashionista, #travelbug).

add interest on rednote

Step 5: Set up Your Account Settings

    • Click on the "Me" tab at the bottom right corner of the screen.
    • Click on "Settings."
    • Adjust your account settings, such as notification preferences and language.
    • Click "Save" to save your changes.

setup account setting on rednote

Step 6: Verify Your Account (Optional)

  • Click on the "Me" tab at the bottom right corner of the screen.
  • Click on "Verify Account."
  • Follow the instructions to verify your account using your phone number or email.

Part 4. How Do You Change Your Language Settings on RedNote?

Here's a step-by-step guide on how to change your language settings on RedNote:

Method 1: Change Language Settings through the RedNote App

    • Open the RedNote app on your device.
    • Tap on the "Me" tab at the bottom right corner of the screen.
    • Tap on "Settings" (represented by a gear icon).

change language in rednote

  • Scroll down to the "Language" section.
  • Tap on "Language" to open the language selection menu.
  • Select your preferred language from the list.
  • Tap "Save" to save your changes.

set english language in rednote

Method 2: Change Language Settings through the Account Menu

  • Open the RedNote app on your device.
  • Tap on the three horizontal lines (menu icon) at the top left corner of the screen.
  • Tap on "Account" from the menu.
  • Scroll down to the "Language" section.
  • Tap on "Language" to open the language selection menu.
  • Select your preferred language from the list.
  • Tap "Save" to save your changes.

Method 3: Change Language Settings through the RedNote Website (for Desktop Users)

  • Go to the RedNote website on your desktop browser.
  • Click on your profile picture at the top right corner of the screen.
  • Click on "Settings" from the dropdown menu.
  • Scroll down to the "Language" section.
  • Click on the language dropdown menu.
  • Select your preferred language from the list.
  • Click "Save" to save your changes.

Note: The language options may vary depending on your location and the version of the RedNote app or website you are using. If you're having trouble finding the language settings, you can try updating the app or contacting RedNote support for assistance.

Part 5. RedNote Verification Issues? Troubleshoot and Fixes

Issue 1: Verification Code Not Received

1. Check your spam folder: Sometimes, verification codes can end up in your spam folder.

2. Check your phone's message inbox: If you opted for SMS verification, check your phone's message inbox to see if the code was delivered.

3. Resend the verification code: Try resending the verification code from the RedNote app or website.

4. Contact RedNote support: If you're still having trouble receiving the verification code, contact RedNote support for assistance.

Issue 2: Invalid Verification Code

rednote verification sending failed

1. Double-check the code: Make sure you entered the verification code correctly. Try re-entering the code to see if it works.

2. Check the expiration time: Verification codes usually have an expiration time. Check to see if the code has expired.

3. Request a new verification code: Try requesting a new verification code from the RedNote app or website.

4. Contact RedNote support: If you're still having trouble, contact RedNote support for assistance.

Part 6. Can't Register on RedNote? Fix Location Issues with Dr.Fone – Virtual Location in Seconds

Are you having trouble registering on RedNote due to location issues? Do you want to access geo-restricted content or change your location on social apps with just one click? Look no further than Dr.Fone - Virtual Location (iOS/Android)!

Dr.Fone - Virtual Location is a powerful tool that allows you to change your location on social apps, including RedNote, in seconds. With this tool, you can easily bypass geo-restrictions, access content from different regions, and even fake your location to protect your privacy.

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Dr.Fone - Virtual Location

1-Click Location Changer for both iOS and Android

  • Teleport from one location to another across the world from the comfort of your home.
  • With just a few selections on your computer, you can make members of your circle believe you're anywhere you want.
  • Stimulate and imitate movement and set the speed and stops you take along the way.
  • Compatible with both iOS and Android systems.
  • Work with location-based apps, like Pokemon Go, Snapchat, Instagram, Facebook, etc.
Available on: Windows Mac
3981454 people have downloaded it

How to Use Dr.Fone - Virtual Location to Change Location on RedNote:

Step 1: Download and install Dr.Fone - Virtual Location on your device.

Step 2: Connect Your Device and Launch Virtual Location.

Next, select the "Virtual Location" option on the main interface of the software. Then, connect your iPhone or Android device to the computer using a USB cable. Once your device is successfully connected, click on the "Get Started" button to proceed.

connect to virtual location

Step 3: View Your Current Location

The software will now display a map showing the current location of your device. You can see your device's present location in the software window, which will be used as a reference point for changing your location later.

check current location

Step 4: Teleport to Your Desired Location

To change your location, click on the "Teleport Mode" icon located at the top-right corner of the software window. This will allow you to select a new location. Simply choose your desired location on the map, and then tap on the "Move Here" option to instantly teleport your device to the new location.

teleport to change location

Video Guide on Using Dr.Fone - Virtual Location (iOS/Android) to change your location

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Part 7. RedNote App FAQs: Your Top Questions Answered

Don't worry. RedNote is a safe bet! The app takes user data protection seriously and follows robust security protocols to secure your information. Remember to use it responsibly and be mindful of what you share in public posts - a good rule of thumb for any social app!
Yes, it is! RedNote is taking the Apple App Store by storm! It's currently the top free social networking app, and young people are flocking to it as a fun alternative to TikTok. Chinese influencers are even affectionately calling them "TikTok refugees" - a nickname that's being met with humor and enthusiasm by the RedNote community. At the same time, RedNote is also an e-commerce platform where you can pay to purchase your desired items.
RedNote is actually another name for the Chinese social e-commerce app Xiaohongshu, which is owned by RED (also known as Xiaohongshu Technology). RED is a Chinese technology company founded in 2013 by Miranda Qu and Charlwin Mao. The company is headquartered in Shanghai, China, and has received funding from various investors, including Tencent Holdings, Alibaba Group, and Hillhouse Capital.

Conclusion

With this comprehensive guide, you're now equipped to unlock the full potential of Xiaohongshu (RedNote) and take your user experience to new heights. From setting up your personal account to customizing the app to your liking, we've covered everything you need to know to navigate the platform with ease.

Don't forget to leverage the power of Dr.Fone - Virtual Location to change your RedNote location and discover new features and possibilities. As you embark on your Xiaohongshu adventure, we hope this guide has been a valuable resource in helping you get the most out of this exciting platform. Happy exploring!

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Daisy Raines

staff Editor

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